Key differences between Google Similar Audiences and LinkedIn Matched Audiences. Learn how each platform targets users based on unique data sources and how to leverage them for more effective consumer and B2B campaigns.
Here’s a table comparing Google Similar Audiences and LinkedIn Matched Audiences:
| Aspect | Google Similar Audiences | LinkedIn Matched Audiences |
|---|---|---|
| Platform Focus | Targets users across Google platforms (Search, YouTube, Gmail, Display Network, Discover). | Targets users specifically on LinkedIn’s professional network. |
| Audience Creation | Automatically created from Customer Match lists (e.g., email IDs). | Created by uploading email lists or using website visits, job titles, or account engagement. |
| Data Sources | Based on search behavior, browsing activity, YouTube watch history, and interactions across Google. | Relies on LinkedIn profile data, including job roles, company, industry, and skills. |
| Targeting Focus | Broader, focusing on user intent, consumer behavior, and interests. | Highly specific, focusing on professional attributes like job titles and industries. |
| Use Cases | Consumer-oriented campaigns like eCommerce, app installs, and brand awareness. | B2B campaigns, lead generation, and reaching decision-makers. |
| Precision | Broad targeting for consumer habits. | Highly precise targeting for professional audiences. |
| Campaign Types | Suitable for Search, Display, YouTube, Shopping, and app install campaigns. | Best for Sponsored Content, Message Ads, Dynamic Ads, and Text Ads. |
| Best For | Consumer-focused marketing campaigns aiming for broad reach. | Professional or B2B campaigns targeting specific industries or roles. |
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